Lew Dickey Says Nash-FM/New York Is 'Beating Revenue Projections'
January 23, 2014 at 3:57 AM (PT)
It's been about a year since CUMULUS returned the Country format to the NEW YORK market, and CEO LEW DICKEY tells BLOOMBERG that he's pleased with the effort. “It’s beating our revenue projections,” DICKEY told BLOOMBERG. “We ran it on a break-even basis in 2013. It will be profitable in 2014.”
The report also notes, "CUMULUS is also working behind the scenes to extend NASH beyond radio. According to DICKEY, CUMULUS has reached an agreement with AMERICAN MEDIA to reconfigure COUNTRY WEEKLY magazine as NASH magazine. The transition, says DICKEY, will be completed at some point during the next couple of quarters and will, at the same time, help jump-start a more robust digital presence for NASH."
“The Web will, in essence, follow suit with video and audio from all the things we are doing,” said DICKEY.
As for ratings, DICKEY expects continued growth, noting, "We thought there was an under-served need; I think a million [listeners] is proving that. We think it will grow to a million-and-a-half over the next 12 to 18 months.”
There have been some bumps in the road, however. THE RESEARCH DIRECTOR PPM analysys for ALL ACCESS (NET NEWS 1/21) recently noted, "As we approach the launch anniversary of CUMULUS Country WNSH (NASH FM), we found the station down for the second straight month as it moved from a tie at #17 to #19."