Radio One Rebrands In Dallas
January 23, 2014 at 12:08 PM (PT)
RADIO ONE Urban AC KSOC/DALLAS-FT WORTH has adjusted its approach from R&B oldies to Urban AC. No more OLD SCHOOL 94.; the new name is KSOUL 94.5 PLAYING THE BEST OLD SCHOOL AND R&B. The station has kicked off its rebranding with 94 hours of non stop old school and R & B.
RADIO ONE DALLAS OM MARK McCRAE said, "We have broadened the playlist, it's a more complete collection of Old School and R&B. We want to have a station that respects the old school music but also plays alot of what is popular today. We listened to what the people said and we are giving it to them for our market."