jacapps Launches Mobile Games For Radio
January 27, 2014 at 4:00 AM (PT)
JACAPPS has begun offering mobile game apps to radio stations TODAY (1/27). These games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales.
"Games create amazing synergies with radio," said JACAPPS COO BOB KERNEN, "Radio provides a perfect promotional platform, and its deep relationship with the audience makes it the perfect springboard for driving the kind of social, mobile behavior listeners love. The games are engaging and drive the repeat usage that appeals to sponsors. It's the right answer when a client asks, 'What's new?' They also support programming because they enhance a station's brand image."
"We know that many advertisers are requesting unique mobile sponsorship opportunities," added JACAPPS Pres. PAUL JACOBS. "In-game sponsorship transcends low-CPM banner ads and provides advertisers with a unique, proven platform, and radio stations can create long-term, profitable packages as a result. This is the way forward for mobile revenue generation for radio."