KKVS Flips To Classic Hits
January 27, 2014 at 3:07 PM (PT)
ADAMS RADIO Regional Mexican KKVS/LAS CRUCES, NM has flipped to Classic Hits. The new format debuted at noon TODAY after a 12-hour introductory stunt of hard rock. Sister Country KGRT PD SHEILA KIRSCH has been named PD of Classic Hits 98.7; taking over as PD of KGRT is SHANNON ELLIS.
“I am confident that ELLIS will build upon KIRSCH’s accomplishments,” Market Manager VERONICA VAILLANCOURT-TEST said. "We are excited to fill a need in the community by launching the market’s first Classic Hits format, which we expect will be enthusiastically embraced by listeners and advertisers alike. It’s a great mix of fun and nostalgia, and it sounds great on the air. We’re going in a great new direction with KGRT and Classic Hits 98.7.”
“Generation X will love this station,” KIRSCH said. “We identified a need for an era of music that was missing from the airwaves in LAS CRUCES.” CLASSIC HITS 98.7 launches commercial-free and KIRSCH will announce the staff in the near future.