WEEI Adds 'Dirty Water Fridays'
January 31, 2014 at 5:13 AM (PT)
DIRTY WATER TV, a show on local BOSTON happenings airing on regional sports network NESN, will partner for weekly live broadcasts on ENTERCOM Sports WEEI-F/BOSTON. "DIRTY WATER FRIDAYS WITH MIKEY ADAMS" will air each FRIDAY 6-10p (ET) from THE GREATEST BAR, which is co-owned by DIRTY WATER TV creator BILL FAIRWEATHER.
WEEI Brand Manager KEVIN GRAHAM said, “It’s a natural fit to partner with the DIRTY WATER brand and THE GREATEST BAR. Combining MIKEY’s unique entertaining style, the DIRTY WATER connections for guests and content, and the proximity to the TD GARDEN will make for a fun atmosphere and a great listen on 93.7FM WEEI and the WEEI SPORTS RADIO NETWORK.”
FAIRWEATHER added, “When we decided to add radio to the growing menu of media options that our brand delivers to Greater BOSTON and beyond, WEEI – with its strong sports focus - was a natural partner for us. Entertainment and celebrity mix very well with sports and THE GREATEST BAR is the perfect location to bring those topics together. We’re excited to have the opportunity to add these new dimensions to WEEI’s radio offerings.”