Afrojack Single Debuts During Bud Light Super Bowl Ad
January 31, 2014 at 12:06 PM (PT)
BUD LIGHT’s new SUPER BOWL AD touting its Cool Twist aluminum bottle will also serve as the world premiere of “Ten Feet Tall,” featuring WRABEL, the newest single from ISLAND RECORDS artist/DJ AFROJACK.
During and after the airing of the spot, up to 500,000 fans, 21 years of age and older, who use SHAZAM can access a download of “Ten Feet Tall.” Both “Ten Feet Tall” and the Cool Twist bottle will be released nationally on MONDAY, FEB. 3rd.
“AFROJACK has an uncanny ability to reimagine the status quo, and that skill made him the ideal partner to help debut our new BUD LIGHT Cool Twist reclosable bottle,” BUD LIGHT VP ROB MCCARTHY said.. “Viewers who see – and hear – our spot will immediately know the Cool Twist bottle represents something new and unique for the industry.”
“The SUPER BOWL is one the biggest events of the year and its awesome my new single will be premiered here alongside BUD LIGHT. I’m super pumped,” said AFROJACK, who will release his inaugural album in MAY on ISLAND RECORDS.
“AFROJACK has proven time and time again that there is no limit to his musical reach,” ISLAND RECORDS Pres. DAVID MASSEY said. “There is no greater platform than the SUPER BOWL, and we are excited to partner with BUD LIGHT to launch AFROJACK's ground-breaking single 'Ten Feet Tall,' featuring ISLANDS’ newest signing, WRABEL.”