U2 Single's Super Bowl Debut To Help Fight AIDS
January 31, 2014 at 12:22 PM (PT)
U2, (RED) and BANK OF AMERICA are teaming up to generate more than $10 million to fight AIDS. A TV commercial during the SUPER BOWL, (SUNDAY, FEBRUARY 2nd) will feature U2 performing a new song, “Invisible;” The song will be available as a limited edition release on iTUNES for free download during the game and for the following 24 hours.
For every download during that timeframe, BANK OF AMERICA will donate $1, up to $2 million total, to the GLOBAL FUND TO FIGHT AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world’s poorest countries. "BANK OF AMERICA coming on as a (RED) partner to help the GLOBAL FUND's efforts to eliminate AIDS is great news," BONO said. "It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in ... the bank's commitment of $10 million has resulted in the GATES FOUNDATION, SAP and AFRICA's MOTSEPE FAMILY matching for a total of $22 million. Incredible."
Details are available at www.bankofamerica.com/RED.