NextRadio Update: More Downloads, More Stations, More Listening -- But More Content Needed
February 3, 2014 at 11:53 AM (PT)
EMMIS COMMUNICATIONS and NEXTRADIO have provided an update of their regularly collected data, as well as some new discoveries about NEXTRADIO app users. The findings: Over 140,000 app downloads (In NET NEWS 12/10/13, they crossed the 83.000 threshold); .Over 6,700 FM radio stations tuned to from the app (up from 5,500 stations); over 98,000 hours of listening through NEXTRADIO (a huge jump from 43,000 last DECEMBER); and a A 4.2/5.0 GOOGLE PLAY STORE user rating
Hoping to fuel those numbers is the introduction of two new NEXTRADIO-enabled phones -- the Boost® MAX available from BOOST MOBILE, and the LG G Flex available at SPRINT.COM.
In its latest blog posting, NEXTRADIO cites its goals for 201:
* Increased consumer awareness via more market saturation, radio station promotions, SPRINT marketing efforts, internal marketing efforts, etc.
* More activations -- getting users to activate the app once the phones are in their hands is a matter of informing the consumer and increasing demand.
* Boosting User retention from their 32% benchmark set before the holidays. The key to doing that is by delivering more enhanced content to the app Better reviews -- the biggest criticism are still that headphones are required (an educational issue) and ... once again ... stations lack enhanced content.
* Industry visibility at MOBILE WORLD CONGRESS, NATIONAL ALLIANCE OF STATE BROADCASTING ASSOCIATIONS, NAB SHOW, RADIO SHOW and more.
* Develop more and deeper Automotive relationships regarding NEXTRADIO in-car capabilities.
On top of creating enhanced content delivery, some stations are beginning to explore enhanced advertising. EMMIS Top 40/Rhythmic KPWR (POWER 106)/LIS ANGELES was the first station to sell an ad campaign on NEXTRADIO, and value in the platform for their sales team was apparent:
"Looking over these goals, we realize that we have a lot of work ahead of us," the blog post concludes. "This effort is a game of inches. Every move forward counts – more phones, more users, more station involvement, more awareness – and we all are a part of helping move the chains."