CCM+E Ups Michele Laven To Pres./Partnerships And Local Activation
February 3, 2014 at 3:14 PM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT has promoted MICHELE LAVEN to Pres./Partnerships and Local Activation, effective immediately. In this newly created position, LAVEN will continue to create strategic alliances and marketing programs with key distribution and content partners, while expanding the capacity of CLEAR CHANNEL's local market sales organizations to develop multi-market revenue opportunities.
"CLEAR CHANNEL is built on our strong relationships with listeners, advertisers and partners ‹ both on the local and national level," CLEAR CHANNEL Chairman/CEO BOB PITTMAN said. "We have the unparalleled ability to connect artists with their fans and brands with their consumers, and in her new role MICHELE is going to use her expertise to help national partners build an even closer relationship with their consumers at the local level. Throughout her time with our company, MICHELE has been laser focused on creating value for our strategic partners and ensuring that CLEAR CHANNEL's listeners can find the content and features they love regardless of device or platform, and with this new opportunity she will bring her the creativity, innovation and drive to bear in creating result driven campaigns with advertisers through our unique collection of broadcast, digital, events and mobile media assets."
"Our markets have strong relationships with listeners and the local communities like nobody else, which directly benefits advertisers and partners," CCM+E Pres./National Sales, Marketing and Partnerships TIM CASTELLI said. "Our multiplatform assets give us a competitive advantage that MICHELE will build on, effectively activating our national reach and local activation to deliver results for advertisers and partners nationwide."