Alissa Pollack Joins Premiere As EVP/Music & Partner Integrations
February 4, 2014 at 10:03 AM (PT)
CLEAR CHANNEL NETWORKS GROUP Pres. DARREN DAVIS has tapped CCM+E EVP/Integrated Music Marketing ALISSA POLLACK as EVP/Music & Partner Integrations for PREMIERE NETWORKS.
"ALISSA will report to me and be a close partner in developing and integrating artist, partner, and advertiser opportunities into our PREMIERE programs," wrote DAVIS. "We want advertisers to have rich and exciting ways to access our audiences and also further demonstrate to artists, labels and partners the great opportunities and reach that PREMIERE offers. ALISSA’s relationships with the music community, the advertisers, and within the radio industry are unmatched, so ALISSA returning to her roots at PREMIERE will be a real advantage for us."
DAVIS continued, "In addition to this role, ALISSA will continue to oversee MEDIABASE sales and will also continue to work on projects for TOM POLEMAN’s National Programming group. She’ll work closely with TOM POLEMAN and MARISSA MORRIS to coordinate PREMIERE’s artist programs with CCM+E’s activities."
"I am excited to continue to grow within CLEAR CHANNEL and PREMIERE," POLLACK said. "Working directly with DARREN and his team, while continuing to work with National Programming Group and MEDIABASE, is an awesome opportunity. We will all do great things together."