Beasley Bolsters Regional Digital Staff
February 4, 2014 at 12:27 PM (PT)
BEASLEY BROADCAST GROUP has added three digital specialists to the corporate staff. EDDIE THORPE, ADAM MELTZER and CAROLYN COPE join the Company as Regional Digital Dirs., reporting to VP/Digital STACEY SEDBROOK.
THORPE will oversee the MIAMI and FORT MYERS-NAPLES, FL markets; MELTZER will be Regional Digital Dir. for PHILADELPHIA and WILMINGTON, DE; and COPE will serve as the Regional Digital Dir. for the AUGUSTA, GA, FAYETTEVILLE, NC and EASTERN NC (GREENVILLE-NEW BERN-JACKSONVILLE) markets. Finally, SEDBROOK will also serve as Regional Digital Dir. for the LAS VEGAS market.
The new Regional Digital Dirs. (RDD) work in partnership with local sales leadership in the 11 markets in which BEASLEY operates radio stations to develop digital strategies. “By creating a new position of Regional Digital Dir. within our Company, and adding these highly qualified digital sales specialists to our corporate staff, we are making solid progress on our goal of building a strong, unified digital team to ensure the highest level of digital proficiency for BEASLEY," EVP/CFO CAROLINE BEASLEY said.
“The formation of this team will surely be the foundation of our success," VP/Digital STACEY SEDBROOK added. "Having the right people on my team is as important to me as having the right products and services to sell. EDDIE, ADAM and CAROLYN were hand-selected for their talents, capabilities and most importantly, their nimble thinking. Our objective is to drive revenues for our advertisers, especially those smaller businesses and growing brands in the communities we serve. To achieve this goal, our Regional Digital Dirs. will assist BEASLEY’s local market sales teams in creating enhanced advertising campaigns that include digital products and services tailored to the specific needs of our existing and new clients."