Townsquare Media Gets The Hype Machine
February 5, 2014 at 10:39 AM (PT)
TOWNSQUARE MEDIA GROUP has added HYPE MACHINE to its portfolio of music and entertainment-focused digital properties. HYPE MACHINE is the leading global aggregator of music blogs, dedicated to providing the most culturally rich music discovery experience on a variety of platforms, as well as delivering unique live experiences
One such experience is the Hype Hotel at SXSW, a five-day event featuring more than 60 artists, curated by HYPE MACHINE and its top music blog partners.
“HYPE MACHINE and TOWNSQUARE MEDIA are a natural fit – two unique leaders celebrating authentic and authoritative voices in music through digital discovery and experiential events," SVP/National Digital Sales ANDI POCH said. “We are ecstatic to kick off our partnership at one of SXSW’s most talked-about and attended events, the Hype Hotel, where HYPE MACHINE brings its deeply engaged audience new, 'must-listen' music. With an incredible opportunity for on-the-ground experiences and the ability to package and distribute this content to the world, the Hype Hotel is truly an anchor for the intersection of brands, bands and media.”
“We are excited to team up with TOWNSQUARE MEDIA to better connect listeners, marketers and music, and look forward to working with a partner focused on making a significant impact in this space,” HYPE MACHINE Founder ANTHONY VOLODKIN noted.