Island Records, Indiegogo Launch Crowdfunding 'Fan Republic'
February 5, 2014 at 12:00 PM (PT)
ISLAND RECORDS and INDIEGOGO are partnering to launch "Fan Republic," a first-of-its-kind collaboration between a music label and a crowdfunding platform to provide a new place to discover and support emerging artists worldwide.
Fan Republic will be a crowdfunding destination powered by “INDIEGOGO Outpost” and hosted by ISLAND RECORDS, which uniquely offers exclusive rewards for artists who reach or exceed their funding targets. These will include deals and discounts negotiated by ISLAND RECORDS on everything from studio rates to video production and van rental.
Emerging artists using Fan Republic will also have the chance to connect directly with the highly respected ISLAND RECORDS A&R team, who will be evaluating all projects which reach their funding targets.
“A&R is the life blood of ISLAND RECORDS and we also have a great track record of innovation in the digital space," ISLAND RECORDS President DARCUS BEESE said. "There are many ways for artists to take the first steps in their careers and the crowdfunding route is increasingly one of them. Fan Republic shows our commitment to finding and nurturing great new talent, alongside our partners Indiegogo through their globally respected crowdfunding platform."
To celebrate the site's launch, ISLAND RECORDS is offering the incentive of a single release. The winner will be selected by the A&R team from all the artists who reach their funding target within the first six months from launch. The legendary ABBEY ROAD STUDIOS, a key Fan Republic partner, is also offering to mix and master a single via their world-class online service, for one lucky artist who successfully funds their campaign.
“We are very excited about the launch of the Fan Republic partnership with INDIEGOGO," ISLAND RECORDS Dir./Digital GLENN COOPER said. "Crowdfunding is an important part of the digital marketing plot for many emerging artists and a great way to build a mutually beneficial relationship with their most engaged fans.”
“Our Fan Republic partnership with ISLAND RECORDS is the latest example of how Indiegogo is committed to innovations and collaborations that harness the power of our open and global platform to help people fund what matters to them,” INDIEGOGO Founder/CEO SLAVA RUBIN said..