CBS Local Digital Media Sets Monthly Traffic Records
February 10, 2014 at 7:55 AM (PT)
CBS LOCAL DIGITAL MEDIA’s websites and mobile applications attracted 56.8 million unique users -- a new record for a single month -- during JANUARY. Last month’s traffic topped the previous all-time high (50.6 million in APRIL 2013) by 12% and was up 37% compared to JANUARY 2013.
“Our continued integration of digital into all parts of our local business is yielding dividends. The great mobile presence our stations have via mobile websites, RADIO.COM and CBS LOCAL apps creates a presence that gives the consumer a great user experience,” said CBS LOCAL MEDIA COO ANTON GUITANO.
“We are extremely gratified to see such tremendous growth in the popularity of our sites and apps,” said Pres. EZRA KUCHARZ. “Our continuing success is a testament to the great work being done by our local teams across the country that are responsible for bringing together the best content from our CBS Television Stations and CBS RADIO and also original content that is exclusive to our digital platforms. Our unique model for integrating great local content with compelling national content has yielded these great results. This is an exciting time for our business and we look forward to stacking success in the months and years to come.”