KFMA And KCMT To Swap Frequencies
February 10, 2014 at 3:42 PM (PT)
ARIZONA LOTUS Alternative KFMA (ROCK 92) and Reg. Mexican KCMT (LA CALIENTE 102.1)/TUCSON will swap frequencies as of MARCH 21st. According to the press release, an extensive engineering review in signal strength indicated that both stations target audience will be better served by the switch. Formats and all staff for both stations will remain the same.
"This is an exciting opportunity for KFMA to both enhance and expand the station throughout greater TUCSON," said KFMA PD CHRIS "THE EGO" FIRMAGE.
KCMT PD ENRIQUE MAYANS said,“This change is exciting because our LA CALIENTE audience will be better served. Our coverage will expand to areas where it wasn’t possible for us to be otherwise, especially in areas of the city where there is a high density of Hispanics.”