Gregg Lindner Joins MRC As SVP/Research Methods And Statistics
February 11, 2014 at 5:44 AM (PT)
MEDIA RATING COUNCIL Exec. Dir./CEO GEORGE W. IVIE has tapped GREGG LINDNER, most recently ARBITRON's EVP/Radio Service Innovation and Chief Research Officer, as SVP/Research Methods and Statistics.
“MRC is thrilled to be able to add an experienced professional of GREGG’s caliber to our team,” said IVIE. “GREGG’s extensive background as a senior executive at ARBITRON, SCARBOROUGH and SIMMONS, where he cultivated a history of driving improvements in research methods, make him a perfect fit, as MRC continues to face more diverse and challenging accreditation areas. GREGG will further strengthen our ability to serve the changing needs of stakeholders that rely on more granular audience measurements and inferences.”
“My history with the MRC process runs very deep, and I am honored to be involved with the MRC Staff and the nearly 150 member organizations that comprise the MRC,” said LINDNER. “Today’s MRC is more robust than ever, and is involved at the intersection of so many initiatives that are having a huge impact on the industry, so it’s a particularly exciting time to be part of the MRC team.”