This Week's Merge: When You Debate Twitter, You Miss The Moment
February 12, 2014 at 4:24 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Despite TWITTER's revenue growth, many people reacted last week over its slow Monthly Active Users growth. TWITTER only grew by 9 million from Q3 to Q4.
"TWITTER CEO DICK COSTELLO said they need to do a better job telling TWITTER's story to attract more users. COSTELLO is right. TWITTER has become an important part of today's culture. But for fans of certain radio formats, it's likely the active portion of followers on TWITTER will always be small.
"And perhaps that's why we see a void in genuine human presence on TWITTER from these stations. However, dismissing TWITTER because fewer in your fan base use it over FACEBOOK misses the bigger picture."
Read more in MERGE this week - written to assist the radio and record industry in the digital and social space.