RAB Sets Five Panels For NAB Show
February 12, 2014 at 7:35 AM (PT)
The RADIO ADVERTISING BUREAU has scheduled five sales and marketing sessions at this year's NAB SHOW in LAS VEGAS in APRIL.
President and CEO ERICA FARBER said, “The RAB is in the business of helping sellers on the street close deals and help drive revenue for the radio industry. These sessions will drive home key lessons and tools of the trade. NAB SHOW attendees will find these sessions invaluable to their future success in the broadcast business.”
The five sessions include "Lunch and Learn - A Discussion on Radio’s Four Significant Issues" (Radio perception, digital revenue, HD RADIO, and revenue trends), featuring FARBER, MARKETRON's DEB ESAYIAN, HUBBARD's DREW HOROWITZ, and BIA/KELSEY's TOM BUONO, on APRIL 7th at noon; "Concentrating on Core Radio Revenues" with COX's SUSAN LARKIN, RADIO ONE's SHAWNEEN THOMPSON, and BEASLEY's HEATHER MONAHAN on APRIL 7th at 2p; "Radio’s Best Ad Categories for Your Sales Staff to Target" with NRG's CHUCK DUCOTY on APRIL 7th at 3:15p; "Creative Radio Commercial Production and Imaging" with CLEAR CHANNEL's JILL BELLOMA on APRIL 7th at 4:15p; and "Rapid Fire Revenue Generators for Small/Medium Market Radio" with EAGLE COMMUNICATIONS' GARY SHORMAN, TIDEWATER COMMUNICATIONS' CAROL COMMANDER, BOLD GOLD's VINCE BENEDETTO, and THE CROMWELL GROUP's CAROL FLOYD on APRIL 8th at 10:30a.