CCM+E And Relativity Renew Agreement
February 13, 2014 at 6:12 AM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT and RELATIVITY are renewing their cross-media marketing collaboration to promote RELATIVITY film releases. Over the next 18 months, RELATIVITY and CLEAR CHANNEL will develop campaigns that utilize CLEAR CHANNEL's cross-platform media assets to promote upcoming movies including "Limitless," "Immortals," "Act of Valor," "Safe Haven" and "Free Birds."
"CLEAR CHANNEL has the natural ability to connect with targeted audiences in meaningful ways," said CLEAR CHANNEL CONNECTIONS Pres. GREG GLENDAY. "The unparalleled reach of our multi-platform campaigns proved instrumental in the success of RELATIVITY MEDIA's hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films."