Radio Fiesta/West Palm Beach Adds Alex Lucas
February 13, 2014 at 12:27 PM (PT)
AL & CM BROADCASTING's syndicated morning Show and personality, ALEX “EL GENIO” LUCAS, has been picked up by “RADIO FIESTA” 96.9 FM & 1380 AM in WEST PALM BEACH, FL.
“WEST PALM BEACH is a friendly and exciting place and the people I’ve met have been very welcoming and gracious," LUCAS said, RADIO FIESTA has a great reputation for being relevant to Hispanics, and it is a popular station that seeks to serve the Hispanic community. I’m really excited that my show is being picked up by radio stations across America and is doing so well. It is very touching when listeners tell me that the ALEX LUCAS Morning Show is a great way to start their day—I live for those moments. I love this business and will continue to do a great job for all our wonderful affiliates.”
“WEST PALM BEACH looks like it will be a wonderfully successful market for ALEX and we’re happy with this partnership," AL & CM Broadcasting CEO CARLOS MONCADA said. "RADIO FIESTA is an important brand to the Hispanic community, and it is a natural fit for ALEX LUCAS, who gives his best each and every day. Alex is a proven ratings winner, and one of the reasons for his success is that he connects with his audiences in a genuine and authentic way. We anticipate continued success of this fine morning show, and are currently in negotiations for the ALEX LUCAS Morning Show’s continued expansion.”