Connoisseur Media Pacts With Marketron
February 13, 2014 at 2:40 PM (PT)
CONNOISSEUR MEDIA has signed on to deploy MARKETRON’s revenue management and digital software solutions. It will use MARKETRON’s traditional radio traffic system offerings, as well as the mobile platform and SMS service, and interactive digital systems.
“As our number of stations continues to grow and our business goals expand, we turned to the industry leader for software solutions to help us manage and continue to propel our organizational growth,” CONNOISSEUR MEDIA CEO JEFFREY WARSHAW said. “By utilizing the revenue management traffic system as well as MARKETRON’s mobile and interactive solutions, we are able to streamline our company’s workflow by keeping our software vendors tightly-knit under one roof.”
“Our expanded relationship with CONNOISSEUR MEDIA is an exciting tipping point for MARKETRON,” Pres./CEO JEFF HALEY said. “Growing companies are turning to MARKETRON for solutions that enable unified engagement across all brands and stations. We are pleased that we have the innovative developments available for groups such as Connoisseur who are looking to continue to grow their business.”