TopLine Matter Ups Janice Klemmensen To VP/Research
February 13, 2014 at 2:43 PM (PT)
Media consultancy TOPLINE MATTERS has promoted JANICE KLEMMENSEN to VP/Research. She will lead the research team at TLM which also features veteran ratings analyst JEFFREY GREEN who works specifically on NIELSEN PPM analysis for large and major market clients
“In order to be more competitive, broadcasters have to effectively showcase their relevance in providing solutions for advertisers’ diverse marketing challenges," TLM Pres. TRACY GILLIAM said. "JANICE has dedicated years to developing relevant research that is important to a client’s marketing needs and she has an incredible knack at positioning broadcast media stations in a way that cuts through the clutter and resonates with the audience, in this case the advertiser. She is a critical member of our executive team, and as a result, becomes a vital partner to our clients in their revenue results."
“I am thrilled to advance in my role at TLM as our clients’ needs are ever-expanding," KLEMMENSEN said. "From extrapolating research figures from Nielsen and Scarborough, to developing storyboards that will communicate the relevance of broadcast media, we strive to do our best for our broadcasters and their core business in all that we do."