Dunkin' Donuts Pulls Ads From WEEI After Host's Comments
February 14, 2014 at 4:51 AM (PT)
The BOSTON GLOBE is reporting that DUNKIN' DONUTS has cancelled its advertising on ENTERCOM Sports WEEI-F/BOSTON and its affiliates across NEW ENGLAND based on comments made on-air by morning co-host GERRY CALLAHAN.
The station declined to disclose what CALLAHAN said other than to characterize it as an "off-the cuff" remark about donuts. VP/Market Manager PHIL ZACHARY, who said that DUNKIN's contract with WEEI's BOSTON flagship expired in JANUARY before the remarks but that the donut chain ended its deal with WEEI's WORCESTER, SPRINGFIELD, and PROVIDENCE affiliates and CALLAHAN's personal endorsement contract, said that DUNKIN' "heard the comments and took offense to it. You just don’t call somebody’s baby ‘ugly,’ even if it’s unintentional." He said that CALLAHAN apologized to DUNKIN' executives.
DUNKIN' Senior Field Marketing Manager TODD WALLACE told the GLOBE, “The decision to end our contract with WEEI in BOSTON and our endorsement sponsorship with GERRY CALLAHAN in BOSTON was made following a monthly review of the overall advertising mix and priorities for the region."