93.7 The Beat/Houston Names Mara Melendez PD, Sets On-Air Lineup
February 14, 2014 at 5:12 PM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT Classic Rock KKRW-turned-Urban "93.7 THE BEAT"/HOUSTON (NET NEWS, 12/31) has named MARA MELENDEZ PD and announced its on-air lineup. MELENDEZ most recently programmed 103.5 THE BEAT in MIAMI after years of success in NEW YORK, where she was part of the team that launched WWPR (Power 105.1).
“We’re excited to have MARA lead THE BEAT in HOUSTON,” CLEAR CHANNEL MEDIA + ENTERTAINMENT/HOUSTON VP/Programming MARC SHERMAN said. “Her incredible track record combined her ability to connect with local artists is key to our success.”
"I'm excited to be working with MARA again," CCM+E Urban/Urban AC Brand Manager DOC WYNTER said. "She's ready to take KQBT to the top of the ranker in HOUSTON. This is going to be exciting."
On-air, 93.7 THE BEAT features syndicated morning show THE BREAKFAST CLUB from 5-9a, UB RODRIQUEZ from 9a-2p, RUDY RUSH from 2-6p, and DEVI DEV from 6-10p.