Broken Bow's Jon Loba: Radio #1 For Discovering New Music
February 17, 2014 at 7:37 AM (PT)
BROKEN BOW RECORDS MUSIC GROUP EVP JON LOBA was featured in the Business section of SUNDAY’s (2/16) NASHVILLE TENNESSEAN, where he commented on the state of the Country music industry.
LOBA described how radio-label relationships are changing, saying that in the past, most stations didn’t see sales figures as important programming tools. Now, said LOBA, “That relationship has evolved tremendously to where stations really are looking at those tangible measurements, such as downloads and social activity, to get a gauge on whether records are really working. And there’s a much more symbiotic relationship, not just in words, but in action.”
LOBA referenced CBS RADIO and CLEAR CHANNEL as two companies proactive in partnering with labels to help drive record sales.
Asked about radio’s importance in the grand scheme of how music is now consumed, LOBA listed it #1. “Where the rubber hits the road is still broadcast radio,” he said, adding, “ If we have exposure there and we have success there with something that connects, we will see results.” LOBA said he consistently reminds his staff of radio’s place in developing artists and music. “At least once a month in an artist development meeting when we are focusing on other mediums of exposure that are important — streaming, or press for TV, or whatever else — I try not to let everyone get in the weeds with that. Radio is still the primary form of exposing new music.”
Read the entire piece here.