LDR Interactive Upgrades TopicPulse
February 18, 2014 at 11:41 AM (PT)
LDR INTERACTIVE has launched a newly upgraded version of TOPICPULSE; a real-time social media monitoring system for newsrooms and content producers. TOPICPULSE scans social media including TWITTER and FACEBOOK, local message boards, comment boards, and news sources to track trending topics in a local market. In addition to tracking local and national topics, producers can also access trending video and images. The system then produces a user-friendly, real-time report that newsrooms can use to drive local, regional, and national content.
TOPICPULSE also identifies which primary demo (gender and age group) is most inclined to engage with the topic on social media. Newsrooms also have access to a "glance" screen with trending topics for the brand's target audience, which can be utilized as a "heads up display" of the market. A Tweet Map feature showcases the market's most popular tweets and hashtags on a local map, enabling producers to create hyper-local content based on up-to-the-minute social trends.
"TOPICPULSE was inspired by feedback from the world's leading broadcasters, who said they were in critical need of a better way to track and monitor social media to produce news content," LDR INTERACTIVE CEO DANIEL ANSTANDIG said. "With those needs in mind, we built and optimized TOPICPULSE for broadcast and digital newsrooms and released the system on beta to LDR's media partners in 2012. Since then, we've seen tremendous momentum and positive results from media companies in all market sizes. TOPICPULSE provides newsrooms with the around-the-clock, critical social media insights needed to drive competitive content."
In conjunction with the system launch, LDR INTERACTIVE has partnered with the TOTAL TRAFFIC & WEATHER NETWORK (TTWN) as the TopicPulse national sales partner. "We are thrilled to represent TopicPulse across the nation," TTWN SVP/Affiliate Sales MIKE HAAKE said. "It's critical for newsrooms to keep track of the social media conversation happening in their local market. The speed of social is faster than ever today, and TOPICPULSE can provide newsrooms and content producers with the solution to track it and determine what's most relevant to their audience. We've looked at every product out there, and there's simply no better tracking system on the market today that gathers real-time data like TOPICPULSE. It takes the guess work out of what matters most in a local community."
"TTWN is an industry leader, delivering cutting-edge traffic and weather technology and content to broadcast TV and radio stations nationwide. TOPICPULSE is perfect match for their innovative team and portfolio," ANSTANDIG said.