CMT Debuts iPhone Artists App
February 20, 2014 at 9:50 AM (PT)
VIACOM MUSIC AND LOGO group, parent company of COUNTRY MUSIC TELEVISION, TODAY (2/20) debuted CMT ARTISTS APP for iPHONE, which will deliver exclusive content, videos, news and more directly to Country fans from their favorite artists.
The app is an expanded mobile companion to ARTISTS.CMT.COM that powers CMT/MTV/VH1’s 100 million homes on-air. The new app will also serve as a starting point for fans to discover new music and artists
“Despite the huge popularity and growth of country music, there’s a lack of recognition that these fans are active smartphone users,” said SHANNON CONNOLLY, Sr. VP/Music Strategy for VIACOM MUSIC & LOGO GROUP. “With the launch of the CMT ARTISTS APP, we’ve created a genre specific experience that benefits both the artist and the fan to deliver the type of exclusive content and direct fan-to-artist relationship that only CMT can provide.”
CMT has also partnered with BIG MACHINE’s DANIELLE BRADBERY to feature an exclusive five-song performance including her hit single, “The Heart of Dixie,” as well as “Talk About Love,” “Never Like This,” “My Day,” and “Wild Boy” from her recently released self-titled debut album as part of CMT’s music discovery multiplatform, ”Listen Up” initiative.
See more here