Apple Inks iPod Integration Deals With GM, Ford, And Mazda
August 3, 2006 at 2:31 PM (PT)
APPLE COMPUTER has announced partnerships with GENERAL MOTORS CORP., FORD MOTOR CO. and MAZDA MOTOR CORP. to integrate the iPOD into car audio systems. The deals mean that the iPOD will now be compatible with more than 70% of the new 2007 model vehicles sold in the U.S., according to APPLE. GM and MAZDA will offer iPOD integration on all new models, while FORD will offer it on many of its FORD and LINCOLN MERCURY models later this year.
GERMANY's BMW AG two years ago incorporated iPODs directly into its car audio systems, allowing users to plug the music player into an adapter that goes into the glove box and access the device's music library through the car's standard controls. By last fall, APPLE had signed similar deals with about a dozen more car companies, including ACURA, AUDI, FERRARI, HONDA, NISSAN, and VOLKSWAGEN.
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