Adam Symson Selected With Borrell Merit Award
February 24, 2014 at 1:18 PM (PT)
E.W. SCRIPPS Co. SVP/Chief Digital Officer ADAM SYMSON has been selected as the recipient of the 2014 BORRELL AWARD OF MERIT. The honor, also known as the Innovator's Award, is bestowed on an executive who has taken an innovative and measurably successful path to help his or her local media company in its digital transformation.
This year's award will be presented MARCH 4th at BORRELL's annual LOCAL ONLINE ADVERTISING CONFERENCE in NEW YORK CITY.
"We've watched SCRIPPS make remarkable strides in the past two years under ADAM's tutelage and acquire or build out some very impressive initiatives," BORRELL ASSOCIATES CEO GORDON BORRELL said. "They're making investments, they're trying some wildly innovating things with WCPO-TV in CINCINNATI, and they're hiring dozens of digital-only sales reps across all their 26 media markets. Adam has assembled an exceptionally bright team, and they certainly deserve credit too. But it's clear that ADAM is the digital gyroscope at SCRIPPS."
"Over the last several years under ADAM's leadership, we have reoriented the way we see the business," SCRIPPS Chairman, Pres./CEO RICH BOEHNE said. "Today we see ourselves as a consumer products company, focused equally on supporting both our audiences and our advertisers as they migrate onto digital platforms while just as aggressively building out entirely new and discreet digital businesses that represent the next season of evolution for SCRIPPS."