Focus 360 To Rep Inrix
February 25, 2014 at 3:56 AM (PT)
Syndication and advertising representation firm FOCUS 360 has inked a deal to represent traffic information provider INRIX for sales and affiliate support as INRIX rolls out its services in the U.S.
FOCUS 360 CEO PHIL BROWN said, “INRIX is a very well respected brand in the traffic intelligence sector and its availability in the U.S. will present radio stations with a state-of-the-art, turn-key alternative to other providers or to enhance the traffic content that they currently provide to their audience.”
INRIX GM and VP of Media NICK SIMMONS said, “FOCUS 360 is an excellent partner for INRIX. They have a wealth of experience in the traffic space and are a forward thinking company that embraces the latest technology to help radio stations engage their audiences.”