Edison Finds More Than Half Of Teens Use Snapchat
February 28, 2014 at 8:34 AM (PT)
According to The Infinite Dial 2014, 53% of Americans 12-17 (and 46% of 12-24s) currently ever use the mobile image sharing service SNAPCHAT. These and other new stats on media usage and consumption will premiere next WEDNESDAY, at 2p ET, when EDISON RESEARCH and TRITON DIGITAL unveil the 22nd Infinite Dial study.
This year's study has new data on Internet Audio, Mobile usage, Social Media, Podcasting and more. The Infinite Dial is one of the longest-running research series on consumer usage of digital platforms.
VP/Strategy and Marketing TOM WEBSTER told ALL ACCESS, "I'll be co-presenting the data, along with TRITON COO MIKE AGOVINO, in a free, one-hour webinar on WEDNESDAY the 5th, and you can register right here -- but I'd do it before the weekend, as this event is always filled to capacity."