Temple U., Learfield Sports Ink Deal
March 4, 2014 at 1:02 PM (PT)
LEARFIELD SPORTS has inked a 10 year deal to represent TEMPLE UNIVERSITY athletics, acquiring the multimedia rights to OWLS games and establishing TEMPLE SPORTS PROPERTIES to manage and market the rights, including signage, sponsorships, corporate hospitality, event marketing, play-by-play radio, television and radio coaches' shows, and official athletic website advertising.
TEMPLE VP/Director of Athletics KEVIN CLARK said, "TEMPLE UNIVERSITY Athletics is excited to have a prestigious company such as LEARFIELD SPORTS representing our media rights for the next decade. We went through an exhaustive evaluation process, examining proposals from different firms, and LEARFIELD SPORTS distinguished itself with a comprehensive plan to help continue to grow the TEMPLE brand on a local, regional and national stage."
LEARFIELD SPORTS President/CEO GREG BROWN added, "KEVIN has done a terrific job leading TEMPLE Athletics, and we are fortunate to have an opportunity to work with him and his team. When we had a chance to sit down and discuss the future of TEMPLE Athletics, KEVIN's vision was one that excited us and one that we felt fit with our properties. We're honored to now represent the TEMPLE program."