KXJM Enlists Hansen Entertainment's Radio Parties
March 4, 2014 at 4:09 PM (PT)
With the re-launch of CCM+E Top 40/Rhythmic KXJM (JAM'N 107.5)/PORTLAND, VP/Programming MARK ADAMS has enlisted teen marketing specialists HANSEN ENTERTAINMENT and its RADIO PARTIES to bombard area schools with direct mail, DJ dance parties, in-school viral videos, messages on school morning announcements, lunch jams and posters in the halls of schools throughout the metro.
This is the third time, MARK ADAMS has implemented the RADIO PARTIES strategy over the past 10 years: The original JAMMIN in PORTLAND, HOT 95.7 and MIX 96.5 in HOUSTON and now again at the all new JAM’N 107.5 in PORTLAND.
RIC HANSEN ENTERTAINMENT is available to launch RADIO PARTIES in any of the TOP 50 markets in the country that they are not already exclusively committed to with existing client stations. For more information, reach out to HANSEN at email@example.com.