Gracenote Partners With Semetric
March 5, 2014 at 6:49 AM (PT)
GRACENOTE will begin integrating unique social analytics data from MUSICMETRIC, a suite of products and technology services from entertainment analytics firm SEMETRIC, to its GRACENOTE RHYTHM music Discovery and Internet Radio platform. The deal will focus on leveraging MUSICMETRIC's global music fan profiling data, including BITTORRENT and sentiment reports, to further GRACENOTE's ability in identifying new and emerging artists before they hit mainstream.
"Music analytics is becoming a big business and the stronger the signal, the more valuable the insights," said GRACENOTE Pres. STEPHEN WHITE. "MUSICMETRIC is showing us what music fans around the world are sharing, but, more importantly, their data is also providing the contextual information to help us filter and make sense of it all. Combined with our editorial expertise and proprietary analytics, I have no doubt that our music Recommendation and Discovery platform is hands-down the best around."
"GRACENOTE is already a backbone in the digital music industry and this partnership illustrates how MUSICMETRIC's data can strengthen recommendation and discovery products and services," said SEMETRIC CEO GREGORY MEAD. "Using MUSICMETRIC's data on real-time fan interactions and sentiment from social media and BITTORRENT networks will further drive discovery by providing yet another 'human' element to GRACENOTE's Rhythm platform."