TechSurvey 10 Preview: Play The Same Songs Too Often ... Lose Listeners
March 7, 2014 at 3:58 AM (PT)
All week long, JACOBS MEDIA's TECHSURVEY 10 has been offering dollops of good news regarding radio listener habits. Yet red flags will also be raised when the study is officially unveiled at the WORLDWIDE RADIO SUMMIT 2014 in the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. Red flag #1: playing the "same ol' songs."
"Among those listening to less radio compared to a year ago, the #1 culprit is repetitive music," JACOBS MEDIA Pres. FRED JACOBS noted. "Of those who cite a decrease in AM/FM listening, more than four in 10 (43%) cite hearing the same songs over and over again -- especially members of Gens Y and Z."
More exclusive details on listener habits in practically all the radio formats will be unveiled from TECHSURVEY 10, the largest radio survey of all major formats, including the results of their listeners’ habits concerning preferences in broadcast, digital and device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th.
You can check out the full agenda here. Don't miss it!