eMarketer Projects A 23% Rise In Ad Revs For Digital Radio
Terrestrial Radio To Grow 1.7%
March 7, 2014 at 3:58 AM (PT)
Digital radio advertising in the U.S. will be up about 23% this year, totaling $2.04 billion, according to new data from eMARKETER.
RADIO WORLD reports, "the company’s definition of 'digital radio' includes digital broadcasts of terrestrial radio stations, online-only stations and audio podcasts via any device."
“Digital radio ad spending increased 26.3% in 2013 to reach $1.65 billion,” eMARKETER wrote. “The market will increase another 23.2% in 2014, totaling $2.04 billion.”
"eMarketer believes on-air radio ad spending, by comparison, declined a tad in 2013 and will grow about 1.7% in 2014, to about $15.47 billion," notes RADIO WORLD.