1380 The Woman/St. Louis Back To Sports With Yahoo! Sports Radio
March 7, 2014 at 4:19 AM (PT)
The female-oriented Talk format at GRAND SLAM SPORTS KXFN-A (1380 THE WOMAN)/ST. LOUIS has come to an end and the station has flipped back to Sports. The station is becoming a YAHOO! SPORTS RADIO affiliate
Y!SR CEO DAVID GOW said, "All of us at YAHOO! SPORTS RADIO are really excited to work with (OM) MIKE CALVIN and his team on the launch in ST. LOUIS. ST. LOUIS is a great sports town, particularly a great baseball town, so it is perfect to launch right near the start of the season! We think St. Louis sports fans will love YAHOO! SPORTS RADIO on KXFN."
Y!SR PD/COO CRAIG LARSON added, “This is a wonderful partnership with KXFN. Our shows regularly hear from ST. LOUIS fans listening online and through our mobile app. With a top notch management team in place, we expect the station to be very successful.”