RADAR Finds Million More Listeners

Audience Still Growing

NIELSEN has released its MARCH 2014 RADAR 120 National Radio Listening Report, which found that the total U.S. radio audience increased by more than 1.2 million weekly listeners since MARCH 2013. Radio now reaches 244.4 million Americans on an average weekly basis -- 92% of the total U.S. population ages 12 and older.

Daily TSL among radio listeners ages 12 and up averages approximately 2 hours and 41 minutes a day, which held steady from the previous year. What's more, the national 18-34 audience grew by more than half a million compared to the previous year, reaching 91.9% of that demo.

Radio increased its national reach again this survey, adding more than a million listeners on a weekly basis in the MARCH 2014 RADAR report.

Radio’s national reach also increased among African-American and Hispanic audiences, compared to the previous year, as more than 31 million 12+ African-American listened in an average week, or 91.7% of the total U.S. African-American population.

Hispanic audiences grew by 574,000, meaning radio now reaches 93.6% of all 12+ Hispanics in an average week. These increases among Hispanics were spread evenly among those 18-34 (added 286,000 more listeners), 18-49 (298,000 more listeners) and 25-54  (243,000 more listeners).

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