TechSurvey 10 Preview: Know -- And Use -- Your Digital Tools
March 11, 2014 at 3:59 AM (PT)
JACOBS MEDIA is preparing to unveil its comprehensive TECHSURVEY 10 at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS continues to find a plethora of insight throughout the data, one of which concerns how radio better get a firm grip on the digital tools used by their listeners.
"If you’re a station that appeals to teens and their older sibs, better connect on INSTAGRAM and SNAPCHAT," JACOBS said. "Three-fourths of “Generation Z” now has a profile on INSTAGRAM, while seven in 10 use SNAPCHAT. And daily use of INSTAGRAM among these teenagers now rivals FACEBOOK social activity."
Stay tuned for more insight every day this week.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!