Efficio Solutions Partners With Marketronâ€™s Mediascape Open Platform
March 11, 2014 at 3:59 AM (PT)
MARKETRON has partnered with EFFICIO’s CRM and Yield Management solutions to intergrate MARKETRON TRAFFIC and the company’s open platform, MEDIASCAPE. Linking the two systems syncs data throughout the day between EFFICIO and MARKETRON, increasing operational efficiencies overall. The addition of EFFICIO to the MEDIASCAPE platform proves the continuing growth of the open platform that is currently offered by MARKETRON.
"The integration of EFFICIO SOLUTIONS with the MEDIASCAPE platform is a testament to radio sales professionals' need for interconnectivity between business systems and the value of automating the process," said MARKETRON Pres./CEO JEFF HALEY. "As our list of MEDIASCAPE platform partners grows, MARKETRON continues to increase operational efficiencies and propel the industry forward by providing a streamlined open architecture solution for media companies.”
“Our integration with MARKETRON’s MEDIASCAPE strengthens the media industry by bridging a gap between two industry-standard solutions,” said EFFICIO Co-Pres. DAVID EINSTEIN. “We are proud to announce a partnership that streamlines business processes that were previously manual, ultimately making them instantaneous and completely accurate.”