Samsung And All Def Digital Collaborate
March 12, 2014 at 8:19 AM (PT)
RUSSELL SIMMONS and STEVE RIFKIND, co-founders of ALL DEF DIGITAL and ALL DEF MUSIC, along with SAMSUNG TELECOMMUNICATIONS AMERICA and NARRATIVE, have announced the launch of ADD52 in partnership with UNIVERSAL MUSIC GROUP. ADD52 is an emerging artist platform that will debut one original music single and video each week by emerging, unsigned artists for fifty-two consecutive weeks.
“For artists, it’s the place to be discovered. For music lovers, it’s the place to discover,” explained SIMMONS.
In addition to the ADD52 digital and social presence, SAMSUNG’s new radio streaming service, MILK MUSIC, will be a core platform to showcase the emerging artists and their music on a dedicated, curated ADD52 station available exclusively on MILK.
“At SAMSUNG we’re about introducing The Next Big Thing and together with ADD52 we’re giving emerging artists the platform to launch their careers,” said SAMSUNG Chief Marketing Officer TODD PENDLETON. “MILK is all about discovering new music and the music you already love and now it will give up-and-coming artists an incredible opportunity to be heard by millions.”
“This type of artist empowerment marks huge progress for the music industry,” RIFKIND said. “The artists will be featured on multiple platforms including SAMSUNG’s new MILK radio service, ADD52 TV show hosted by DJ SKEE as well as music for the HOOPMIXTAPE franchise, which collectively have viewership in the millions.”
"ADD52 represents the kind of innovation and experimentation the industry needs,” said UMG Chairman/CEO LUCIAN GRAINGE. “It is also the very kind of progressive thinking and willingness to explore new areas that we'd hoped to see when we partnered with RUSSELL, STEVE and the ALL DEF DIGITAL team, and we are pleased to be a part of it."