TechSurvey 10 Preview: More Listeners Share And Share Alike
March 14, 2014 at 3:56 AM (PT)
JACOBS MEDIA is ready to spill the beans on its comprehensive TECHSURVEY 10 at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS continues to find a plethora of insight throughout the data, one of which concerns the phenomenon of listener content sharing..
"Is there anything more important than listeners sharing your content via e-mail and social media sites?" he wondered. "This year in TS10, 'sharing' has doubled among all respondents. In fact, one-third (34%) say they frequently share things they encounter on websites, social media pages, and in e-mails – especially Millennials!."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!