NAB Wants FCC Clarification On Automated Text Message Prior Consent Rule
March 14, 2014 at 4:50 AM (PT)
The NAB has weighed in with reply comments in the FCC's docket on the Telephone Consumer Protection Act, asking the Commission to clarify that the act and the Commission's rule requiring prior express consent by consumers to receive automated text messages on their cell phones "do not apply to one-time responses to consumer-initiated text requests (i.e.an 'on-demand text offer,' 'on-demand text message,' or on-demand text')."
At minimum, the NAB asked, the Commission should confirm that the consent requires is not written consent.
The comments state, "The Commission should make clear that any such relief applies not only to text offers, but also to automatic, one-time return text messages, such as those broadcasters may send to confirm receipt of a consumer’s text message requesting participation in a contest (or alert a consumer of contest results), making a song request, or providing comments and feedback to a station."