SCBA Radio Sales Training Classes Sell Out
March 14, 2014 at 11:12 AM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) will have a full house at its spring 2014 Radio Sales Training Classes, set to begin on MARCH 31st. The sales training program, conducted by leading Sales Managers and Radio Executives in SOUTHERN CALIFORNIA, is the only known Radio sales training course of its kind in CALIFORNIA.
The complete 10-week program is designed to cover every facet of Radio and Digital Sales and is focused on new and newer Account Executives, sales assistants looking to move up to sales, and individuals who are seeking a sales career in radio.
“The SCBA is excited to have its second consecutive sell-out of our exclusive Radio Sales Training Classes,” SCBA Pres. THOM CALLAHAN said. “Our members clearly see the value of meaningful and sustained sales training for all the platforms Radio now offers. Our complete interactive training curriculum covers the most essential training programs including New Business Development, Strategic Selling, Building Client Relationships, Interactive Selling, NTR strategies, Cold Calling Techniques, and much more.”
“We are always looking to enhance the sales training experience and this season we will introduce the “SCBA Sales Training Hotline,” a toll free number for our students to call each week for additional consultation and coaching on all class material,” he continued. “Additionally, we are working on a series of special courses for the veteran Account Executive who wants continuing sales training skills, much like any professional seeking advanced certification and education. With our real world sales training curriculum, new and outstanding instructors, and the great feedback from our students, the SCBA Sales Training Classes are quickly becoming a job requirement for anyone entering radio sales in SOUTHERN CALIFORNIA.”