Primary Wave Launches UAC Division With Eric Benet And Ken Wilson
March 17, 2014 at 1:07 PM (PT)
PRIMARY WAVE MUSIC is launching a new Urban AC Division focusing on signing artists for management or record deals. PRIMARY is one of the largest independent talent management and publishing companies in the U.S.
CEO LARRY MESTEL has appointed 4 time Grammy nominated ERIC BENET to head things up. BENET who is also managed by PRIMARY WAVE will do A&R along with an assist from his production partner DEMONTE POSEY.
On his appointment BENET said, "I have been recording music for over 20 years and I love the creative process of making real music with real artists. Joining the PRIMARY WAVE family on this new creative level will allow me to take on a different role in the music industry and lend decades of experience to new and established artists during the recording process."
To complete the new team, LOS ANGELES based Urban Promotions Exec. KEN WILSON will serve as the in-house radio promotions arm and work with all Urban platforms. WILSON has over 20 years of corporate experience helping labels such as COLUMBIA, MCA, J RECORDS, and others, successfully breaking hits and selling records.
MESTEL explains, "I've been working with ERIC for many years and this new appointment only formalizes the great working relationship that we've already had in place. Plus by adding the radio expertise of KEN WILSON to the Urban Division we will cover all bases, with the power of ERIC's production during the recording process to make a hit, combined with KEN's promotional skills to make sure people know and hear the hit."