TechSurvey 10 Preview: Smartphone Addiction Growing
March 18, 2014 at 3:55 AM (PT)
JACOBS MEDIA's all-encompassing TECHSURVEY 10 is virtually bursting at the seams with insight into the consumers' mentality when it comes to radio and new technology. Before Pres. FRED JACOBS deep-dives into the data at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. here he offers a dollop of insight into the consumer's growing addiction to smartphones..
"You would expect that smartphone penetration continues to grow and that APPLE and ANDROID are in a dead-heat dominance war, but how about this: More than a third of TECHSURVEY10 respondents admit they’re addicted to their phones," JACOBS stated. "That says a lot about engagement and the opportunities for radio."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!