Latino Mix Becomes Hot 105.7 In San Francisco
March 18, 2014 at 6:04 AM (PT)
YESTERDAY (NET NEWS 3/17), ALL ACCESS asked, what's up at UNIVISION Spanish Top 40 KVVF-KVVZ (LATINO MIX 105.7-100.7)/SAN FRANCISCO?
The station aired nothing but NELLY's "Hot In Herre" all weekend, and NELLY himself even tweeted, "Nelly_Mo Listen MONDAY at 5p to Uforia's #nelly1057 it's gonna get Hot in THE BAY AREA!! RT RT!!"
Well, at 5p as promoted, the station flipped with former crosstown KMEL jock CHUY GOMEZ kicking things off on the new HOT 105.7 (100.9 in SANTA CLARA), with DJ MIND MOTION joining him for afternoons.
“Time change is the only difference,” GOMEZ told SFSTATION.COM. “Everything else is high-quality CHUY GOMEZ and MIND MOTION.”
Content Dir. MAKR ARIAS told the website, “We just feel like THE BAY AREA has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”