John Rich Launches Redneck Riviera LLC
March 18, 2014 at 10:00 AM (PT)
TODAY (3/18), BIG & RICH RECORDS' JOHN RICH launched a new lifestyle brand, REDNECK RIVIERA, LLC during a press conference at SPINNAKER in PANAMA CITY BEACH, FL. Currently, the brand includes clothing and accessories.
"After seeing so many people enjoying the laid-back, carefree beach lifestyle of the 'REDNECK RIVIERA,' I realized it is not just a place," said RICH. "It's a state of mind that can be found coast to coast and every land-locked town in between. My main goal is to make sure this product lives up to the lifestyle."
For more information, and to check out merchandise currently being sold, visit www.redneckriviera.com.