Katz Radio Group Launches Political Strategies Division
Pat McGee Named SVP/Political Strategies
March 18, 2014 at 11:10 AM (PT)
KATZ RADIO GROUP (KRG) is creating a new Political Strategies group to showcase radio’s massive reach and effectiveness to the key decision makers in the political advertising arena. Long-time KRG political advertising expert PAT MCGEE has been named SVP/ Political Strategies; he and the group will provide political advertisers with more resources, focus and expertise to create the most compelling, results-driven radio campaigns.
“Timing is everything in an election," KRG Pres. MARK GRAY said. "KRG is a one-stop media partner with the speed and reach needed to target market by market across the country. One of our biggest priorities is to provide advertisers hyper-focused expertise in the political category and explore new opportunities to bring them the most impactful campaigns. With over 14 years in the industry and an extensive political background, PAT is the perfect person to lead this charge.”
“I am thrilled to help build the new KRG Political Strategies group,” said MCGEE. “No other medium or company is better positioned to deliver solution-oriented platforms to the political advertising community on the local, state and federal level. The scope of our station platform affords KRG the ability to deliver voters with scale. This is not just about influencing the political spend; the new Political Strategies group is focused on educating key advertisers on the power of radio and providing them with the most innovative, results-driven advertising campaign, for this mid-term election and beyond.”