Research Director: Pay Attention, Pandora Wants Your Listeners
March 20, 2014 at 8:37 AM (PT)
RESEARCH DIRECTOR Programming Research Consultant STEVE ALLAN wants you to know PANDORA is coming after your business. In the company's blog, he writes, "It was made abundantly clear in the most recent INFINITE DIAL 2014 presentation by EDISON RESEARCH and TRITON DIGITAL that Internet audio is a real threat to the share of ear that AM/FM has enjoyed for decades. And, it is even clearer that PANDORA is currently the leading player in that space, though this segment is constantly evolving."
He warns, "What might not be as clear to many inside our industry is that PANDORA is gunning for your listeners -- and they are gunning hard. Just watch this video featuring HEIDI BROWNING, SVP/Strategic Solutions for PANDORA. It’s only 1:14 … I’ll wait.
“'We exist because we are disrupting radio,' she said. I don’t now about you but them’s fighting words to me. She did not say that PANDORA exists to be a complementary service to what radio already provides or to be another option to radio advertisers. They exist to disrupt. Combine this with the fact that in market after market, PANDORA is recruiting and targeting top sellers at every radio group. They are building forces for a protracted battle."